Below are recordings from a series of presentations held during the 2021 Virtual MANTS. Thanks to the presenters for kindly allowing us to share the recordings with you! If you would like to learn more about any of the plants presented in these videos or have questions about Handpicked for You®, please contact your sales representative with one of SynRG's founding growers or contact the office at Emily @ synrgplants.com. SynRG's founding growers are Overdevest Nurseries, Prides Corner Farms, Saunders Brothers, Sheridan Nurseries, and Willoway Nurseries.
Exciting New Hydrangeas with Dr. Michael Dirr
SynRG growers will have early availability for these exciting new hydrangea beginning in 2021. Contact your sales representative at one of our founding growers - Willoway Nurseries, Sheridan Nurseries, Saunders Brothers, Prides Corner Farms, and Overdevest Nurseries - for more information.
Nature's Best Hope with Dr. Doug Tallamy
SynRG® is partnered with American Beauties Native Plants® to bring you the opportunity to hear Doug Tallamy share his call-to-action for planting native plants and restoring biodiversity. Doug is a professor at the University of Delaware and author of several books, including Bringing Nature Home: How Native Plants Sustain Wildlife in Our Gardens and Nature’s Best Hope.
Rosarian Ping Lim Discusses True Bloom™ Roses
Join rosarian Ping Lim for a discussion on building Altman Plants' True Bloom™ rose program and learn about current and future releases. True Bloom™ roses have won many awards, including at the Biltmore International Rose Trials.
Join Raymond Evison to go Behind the Scenes and learn about Raymond Evison Clematis
Raymond Evison joins us to discuss the Raymond Evison Clematis, talk about varieties that you should sell at your IGC, share the work that goes into developing these new varieties, and share what makes Raymond Evison Clematis the best clematis to offer your consumer.
Exciting New Introductions from Exceptio Plants
Steve Lendvay and April Herring from Pacific Plug & Liner join us to discuss several new plant introductions from Exceptio Plants, including the Frostkiss® Hellebores, the Delgenius™ Delphinium, and Carex Feather Falls.
Learn about the exciting NewGen Boxwood with Lindsay Day
Join us for an in-depth look at these exciting new boxwood introductions that have better resistance to Boxwood Blight and other boxwood diseases, better resistance to Boxwood Leafminer, and overall stunning appearance. These exciting new boxwood are available from the SynRG founding growers!
Certified to Thrive!
See the unveiling of our new logo and tagline and learn more about the Handpicked for You® plant certification program. Presented by Sonya Lepper Westervelt with Saunders Brothers and Emily Bibens Chung, Executive Director of SynRG.
Tim Wood on Exciting New Plants from Proven Winners® Color Choice®
Join us to hear about several exciting new Hydrangea paniculatas from Spring Meadow Nursery along with the 2021 Proven Winners® Color Choice® plants of the year from the one and only Tim Wood!
For more information on any of the plants discussed in these presentations, contact your sales representative with one of the SynRG founding growers - Willoway Nurseries, Sheridan Nurseries, Saunders Brothers, Prides Corner Farms, and Overdevest Nurseries.
Dr. Charlie Hall on the Benefits of Collaboration
Handpicked for You® is a plant certification program backed by a powerful synergy of plant breeders, growers, and independent retailers, all working together to select better plants that the consumer can trust.
Is there benefit to supply chain collaboration? Let's hear what Dr. Charlie Hall, nationally recognized as an expert in the marketing of green industry crops, has to say:
Dr. Charlie Hall on the Opportunity to Sell More, Better Plants
Handpicked for you® plants must meet 10 core standards designed to build consumer confidence and overcome fear of failure:
- Great Garden Performance
- Reliable Consumer Success
- Different and/or Improvement over what is Currently Available
- Low Maintenance
- Foliage & Bloom Interest
- Heat & Cold Tolerance
- Disease Resistance
- Looks Good on the Bench
- Ease of Production
Why is this important? Let's hear Dr. Charlie Hall's opinion on factors that impact consumer purchasing decisions.
Handpicked for You® Plants Provide Value
Handpicked for You plants are selected based on their performance in regional grower trials and the feedback received from partner independent garden centers. This collaboration is critical to selecting the best performing plants for your customers, in your area.
Let's hear Dr. Charlie Hall's take on the value quality plants provide and what functional benefits resonate with the consumer.
The Best of the Best
Handpicked for You® plants are the “best of the best.” The unique collaboration of Handpicked for You® means regional grower trials and garden center feedback ensure only the top performers are selected. Equally important, Handpicked for You® provides consumers with a limited number of tested choices – not overwhelming choices. This means you, the independent garden center, has a curated collection of plants you helped to select as great performers in your region.
Why is this important? Let's hear Dr. Charlie Hall's thoughts on the number of plants for sale today.
Plants You Can Sell at a Better Profit Margin
The Handpicked for You® trustmark gives consumers the confidence they need to know they’re buying:
- Quality plants
- Carefully selected for their local area
- Offering great garden performance
- Purchased from their local plant expert
A happy customer that is not overwhelmed and does not fear failure is a happy, more successful customer! Plants that deliver on this promise can be sold at a premium price.
Let's hear what Dr. Charlie Hall has to say about selling differentiated plants at a price premium: